The Secret to Email Marketing for Coaches

You already know sending emails is important.

But let’s be honest—aren’t you tired of hearing the same advice? “Build a list,” “Send a newsletter,” “Offer discounts.” It all sounds so generic. And as a coach, you’re not here for cookie-cutter strategies; you want something that feels personal, real, and actually works.

Here’s the good news: email marketing is still one of the best ways to grow your coaching business.

Why?

Because it’s personal. Unlike social media, where your posts fight for attention in a crowded feed, emails land directly in someone’s inbox—a space that feels more intimate and direct.

So, how do you go from “just another email” to one that gets opened, read, and acted on? That’s exactly what we’re about to get into. Let’s make your email work for you!

Why Email Marketing is Still Important

Here are some stats for you:

• Email marketing is 40 times more effective than social media advertising on platforms like Facebook and Twitter.

• 77% of marketers report an increase in email engagement.

• 81% of small and medium business professionals believe email marketing helps retain customers and attract new ones.

• Consumers spend 138% more when marketed to through email compared to when no emails are sent.

It is clear that email marketing is a reliable, high-impact tool for coaches. The main reason for this is that they offer a direct, personal connection. Your inbox is like your digital front door. When someone opens your email, you’ve entered their personal space, free from the distractions of endless scrolling. It’s your chance to build trust, offer value, and have a real conversation.

While trends come and go, email remains a cornerstone of effective marketing. If you’re not leveraging this tool to its fullest potential, you’re leaving valuable opportunities—and connections—on the table.

Types of Email Marketing Campaigns Coaches Should Use

Email marketing isn’t just about sending random messages. You need to create intentional campaigns that resonate with your audience. Here are the five key types of campaigns every coach should have in their toolkit:

Welcome Series

First impressions matter! A welcome series is your chance to onboard new subscribers with warmth and clarity. Share your story, set expectations, and offer value right away—like a lead magnet or a quick win that reflects your coaching style.

Lead Nurturing Emails

Think of these as stepping stones through your sales funnel. These emails build trust by addressing your audience’s pain points, showcasing testimonials, or offering solutions they can’t resist. The goal? To gently guide them from “curious” to “committed.”

Promotional Emails

When it’s time to sell, promotional emails are your go-to. Whether you’re launching a new coaching program, offering a limited-time discount, or promoting a webinar, these emails are designed to convert interest into action.

Educational Newsletters

Want to establish yourself as an authority in your niche? Share valuable insights, tips, or industry trends in a regular newsletter. This keeps you top-of-mind and builds credibility while providing consistent value to your audience.

Re-engagement Emails

Got subscribers who’ve gone silent? Re-engagement emails help you reignite the connection. A friendly “We miss you” message or a special offer can work wonders in bringing inactive subscribers back into the fold.

How to Write Email Content That Converts

Crafting engaging email content is a strategic and creative process. Follow this step-by-step guide to create emails your audience can’t resist.

1. Start with a Clear Goal

What do you want your email to achieve? Whether it’s driving sign-ups, promoting a webinar, or nurturing a lead, define your objective before you write.

2. Craft an Irresistible Subject Line

Your subject line is the first thing they see—make it count! Keep it short, intriguing, and benefit-driven. For example, “Your Next 3 Steps to a Better Morning Routine” or “Unlock Your Free Coaching Consult Today.”

3. Personalize the Greeting

People love feeling seen. Use their name or a specific detail you know about them to create a connection right from the start.

4. Hook Them in the First Sentence

Your opening should grab attention immediately. Pose a question, highlight a pain point, or share a quick win. For example, for Runner Lite Coaching, Dashed Line Digital wrote a welcome email with the hook “Welcome to the Ultra Family!”

5. Keep It Short and Focused

Clarity is key. Use concise sentences and focus on one main idea per email. Break up text with headers or bullet points to make it skimmable.

6. Include a Strong Call to Action (CTA)

End with a single, clear action step. Use action words like “Join,” “Download,” or “Start.” For example: “Click here to book your free discovery call.”

7. Edit Ruthlessly

Review for typos, fluff, and tone. Read it out loud to ensure it sounds natural and engaging.

Effective Email Templates for Coaches

Templates are a coach’s secret weapon for saving time. Here’s a reusable template to show off your testimonials to potential clients:

Subject: Still Not Sure? Let’s Clear Things Up!

Preview: Real results, real stories. Here’s how we helped.

Header: Still Unsure? Let Real Results Convince You!

Body:

Hi {{User}},

I get it—deciding on the right coaching program is a big deal. That’s why, instead of just telling you how effective our [name of coaching program] is, I’d love to show you real results.

Take [Testimonial name], for example. They were struggling with [specific pain point]. After enrolling in our [name of coaching program], they transformed their [describe area of success, e.g., "team’s communication," "business outcomes," etc.]. Now, they’re thriving with [specific outcome, e.g., "increased revenue by X%" or "a more confident and aligned team"].

Want to learn more? Check out their full story here: [Insert Case Study]

Or, if you’d like to see how we can support your goals, let’s book a quick call!

[CTA]

Best,

Sarah

Your Solution to Persuasive Emails… Every Time

Writing an email that gets you results can be tricky. But with the right strategy and great copywriting, those challenges disappear. And Dashed Line Digital is here to help you make that happen effortlessly.

We’re not just writers. We’re storytellers, strategists, and experts in crafting emails that truly connect with your audience. At Dashed Line Digital, we specialize in writing for coaches just like you. Whether it’s onboarding new clients, nurturing leads, or reigniting interest with past customers, we create emails that deliver results.

Our approach is simple: we write emails that feel personal, build trust, and inspire action. With proven techniques and a deep understanding of the coaching industry, we’ll make sure your message resonates with your audience.

You’ll never have to worry about finding the right words—we’ll do it for you. Let’s chat!