inside runner lite's brand transformation
“Dashed Line Digital completely changed our online presence for the better! Their engaging copy connected us with aspiring ultra marathoners like never before. Thanks to their expertise, we’ve seen a surge in new clients and a stronger connection with our audience!”
Kenny Martinez - CEO
Runner Lite Coaching turns dreamers into doers. They specialize in coaching people who want to tackle the ultimate challenge: running their first ultra marathon. From personalized training plans to race-day action plans, they’re there every step of the way to guide their clients across that finish line.
WHO ARE THEY?
THE CHALLENGE
Runner Lite Coaching runs an amazing program, but its online presence was underperforming. Despite offering an excellent service, they struggled to attract new clients and connect with their ideal audience. Their website copy needed a facelift to speak directly to first-time ultra marathon runners.
THE MISSION
We loved Runner Lite Coaching's message and passion. So, the aim was to transform this coaching brand into the premier destination for aspiring ultra marathon runners through enhanced content and personalized strategies.
WHAT WE DID FOR THEM
1. WEBSITE COPY THAT CONVERTS
The website copy was completely rewritten to make it more engaging, inspiring, and tailored to Runner Lite's ideal client. The new copy highlighted what sets them apart, positioning this coaching brand as the go-to solution.
2. Blogs That Rank (and Inspire)
A series of pillar blog articles was created to provide valuable, actionable content that resonates with their audience. Optimized for keywords, these blogs boosted SEO rankings and helped establish Runner Lite Coaching as a trusted resource.
3. EMAILS THAT BUILD TRUST
Email sequences were crafted to feel like a personal pep talk from a supportive coach. From warm welcome emails to training tips and success stories, every message was designed to keep leads engaged, inspire confidence, and motivate.
